Where cultural insights, masterful storytelling and strategic positioning meet.



It begins with knowing what people will care about (and be obsessed with) before anyone
else, then digging deep into your brand’s DNA to craft the unique story and content that
will own the moment. From start-ups just beginning to define their identity to global
brands and media properties seeking to differentiate and gain new relevance, we hone
your message across all touch points, from brand voice development to tag lines, from
comprehensive content strategy to creation. The result: a brand narrative that lodges in
consumers’ imaginations.
Who We are

Who We Are

Who We are text

Our Difference: Editorial Vision + Marketing Expertise

CEO Emily Listfield combines an Editor-in-Chief’s savvy, an award-winning branding expert’s
consumer insights and a bestselling author’s storytelling skills. As Chief Content Officer of a
renowned PR firm, she worked with global beauty, health, home and lifestyle brands, including
Laura Mercier, Shiseido, Skype, The Vitamin Shoppe, Target and PVH, winning Global Gold Sabre
Awards for Best Fashion and Beauty Campaign and Best Branded Journalism. As Editor-in-Chief
of Fitness Magazine, she orchestrated a complete redesign that brought new vibrancy, resulting
in a 50% increase in circulation and the largest advertising issue in its history. She launched
Parade Magazine’s cross-platform brand extension, HealthyStyle, creating new revenue streams
for a heritage brand. Emily is the author of seven novels, including a New York Times
Notable Book of the Year, and the co-founder of Jyst app. She has been a featured panelist
at SXSW and has appeared on national television numerous times.

What We Do

What We Do

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We work with companies of all sizes from innovative start-ups to established consumer brands
and media properties to crystallize identity, create a uniquely resonant story and craft the
content strategy and messaging that will resonate across platforms.

Our services include: Brand story, voice and message development; strategic editorial
guidance, content strategy and creation across platforms; advertising and social media copy;
media strategy; product-naming; ghostwriting; onsite brainstorming; marketing materials.

Inflection Media specializes in lifestyle, wellness, beauty, fitness, nutrition, retail, hospitality and
CPG products.


Our Clients



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